Branded content is a video marketing technique seeking to generate an emotional conection using storytelling. This strategy engages audiences  by telling the story of a brand  highlighting  possitive associations with a brand. Succesful and famous brands no longer need to explain what their product is. Branded content allow this brands to be associated with values and a promise that  our relationship with their product will bring us clsoer to values such as:

loyalty, compassion, intengrity, courage, trustworthiness, determination, honesty, self-reliance.